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How Small Applications for Big Data Are Changing the Way We Live

small applications for big data

Mining, sorting and processing massive amounts data is an enormous, complicated and expensive undertaking that is usually reserved only for governments and giant corporations. But big data is now having a big impact on smaller operations, as well. So much so, that big data is slowly but surely entering our daily lives.

Wearable Big Data for Optimizing Performance

Once relegated to the well-funded marketing campaigns of mega-retailers like Target, big data is now so small you can wear it on your wrist. Smart watches and bracelets generate data on everything from the number of calories we consume to patterns in our sleep to our level of activity.

Jawbone’s Up band, for example, collects 60 years worth of sleep data every single night (along with a log of steps taken and a range of other variables) in an effort to identify patterns and help wearers live healthier lives.

Personalized Big Data for Individualized Medical Care

Massive health-care entities such as insurance companies have been among big data’s biggest beneficiaries. But it has largely been relegated to the corporate level — targeting customers, identifying fraud, marketing services, etc.

But now, big data has the potential to become so small that it can enter our bodies. Personalized big data is already used in baby-monitoring applications in hospitals. By collecting data from literally every heartbeat and every breath, NICU analysts are able to predict infections in babies a full day before they show symptoms.

Currently, drug makers are working on using big data to include every human being in clinical trials instead of just a small focus group, and geneticists are talking about using it to decode entire DNA strands in just minutes. That data can then be combined with the data from smart watches and other medical-monitoring devices to deliver personal diagnoses and treatments.

Downsized Big Data for Smarter Machines

Toyota’s well-known Prius hybrid — as well as Google’s not-so-mainstream self-driving car — features GPS technology and cameras that use big data to help the vehicle navigate without human interaction. Big data is used to read smart meters for water and electricity that instantly gather and relay information. They send usage reports to power and water companies, and tell homeowners when it’s the best time to take a shower.

Measuring Metrics for Website Optimization

If your small business or at-home operation uses Google Analytics, you’re already using big data. It doesn’t require expensive, complicated hardware or massive servers, just a Gmail account. Analytics enables users to extract long-term data to make data-driven decisions based on things like how visitors to their website behave, how social-media campaigns are working or how customers react when using mobile devices.

From at-home marketing businesses to the medicine we take to the cars we drive, big data is no longer a loosely defined, mysterious concept that is understood only by giant corporations. Like our computers and stereo speakers, big data is shrinking as technology improves. Big data is getting smaller — so small, in fact, that it’s entering our homes, our cars and even our bodies.

Social Self-Promotion 301: Social Media for Executives and CEOs

social media for executives ceos

Should CEOs take on the role of a chief advertiser? The answer might surprise you – executives who properly utilize social media have an incredible impact on the business they receive and how their employees feel about coming to work each day.

What Benefits Does Being On Social Media Offer?

  • Personal Connections: The sad truth is that many people feel that corporations are impersonal behemoths that are bent on making as much money as possible. Being a social SEO offers a more personal way of connecting with the people who might be buying your products – and they do it in a way that customers are far more comfortable with.
  • Employee Relations: As the leader of your company, your opinion has value – so you’ll need to be careful about what you say. However, imagine this kind of scenario – Bob’s been working overtime for the last month, putting together a creative collection of images that you’re going to use for a major advertising campaign on Instagram. Well, you’ve got your own Instagram account so you can see what your potential customers are seeing, and you walk into the office one day to see that things are finally up and running. Bob is going to love it if his manager lets him know that you saw the campaign and like what he did. With just a few minutes, you’ll be able to give a hard-working employee a tangible sense of reward and make them feel that all the effort is worthwhile… and that’s the kind of thing that motivates people to do their best.
  • A Professional Platform: Your social media accounts are a great way to talk about content within the industry, reveal major plans, and generally talk to an elite audience. You’ll stand out from the crowd and ultimately start to attract more business to your company as your following grows and your opinions are given more weight.

What Are The Problems?

The biggest problem, of course, is that you probably don’t have the time to dive into social media whenever you want – you literally hire people to do that for you. However, you don’t actually have to post things when you create them. Scheduling posts in advance – and using automatic software to put them up – allows you to create a long buffer zone that ensures a steady stream of content will be posted even when you’re busy with actually running your company.

You’ll also have to develop the right type of personality for use online – and it needs to be distinct from what the rest of your company is doing. To succeed in social media, most companies need a steady stream of entertaining and interesting content. However, that’s not what you should be doing – don’t try too hard to be funny, don’t be rude, and above all, avoid discussing controversial subjects. Nothing will ruin you – or your company – faster than an insensitive statement you’ll never be able to forget.

How Can You Get Started?

You should already have people who are experts in social media. Talk to them about your desire to set up a CEO page, and have a few meetings about your goals and what you actually want to accomplish. Most CEOs put up pages on LinkedIn, for example, but that may not be right for you. Listen to your people, have one of them proofread your content before it’s posted, and don’t be afraid to see what other CEOs are doing with their own social media pages. You won’t become (or remain) an industry leader just by copying what others are doing, but there are lessons you can learn before you get started, especially if you haven’t used social media very much in the past.

Try to give yourself at least three months of preparation time so you can ensure that you have plenty of content and a good plan in place for when your page goes live.

Finally, remember that social media shows its true value over time. As a CEO, you can expect to be noticed more easily than many other kinds of accounts, but it may take half a year or more before you’ve got the kind of following you really want to have. Don’t stress out if growth seems slow – it always does, and your tech team can help you figure out whether or not things are actually wrong (and what to do about it if there is a real problem).

Multi-Screen Marketing Strategies for 2015

multi screen marketing strategies 2015

One screen just isn’t enough.

More and more Americans are regularly bouncing between different devices to disseminate and absorb information, as well as to communicate. Sometimes we move from one device to another, sometimes we use multiple devices at the same time. Sometimes we’re using one device to enhance the experience of another, and other times we’re just absorbing multiple streams of media through multiple devices for no reason at all.

It’s called multi-screen usage, and it’s a behavior that is growing and changing. It is changing how we send and receive media and information, changing how marketers and advertisers target us and changing how makers of devices and services are moving forward with their future plans.

Multi-Screen Usage: How The Devices Break Down

The grandaddy of all devices is the smartphone, which is the Jack of all trades. It does everything pretty well and is always available. We stare into it more than even the good old TV.

Television comes next. It is on even when it’s just background noise or if we’re paying attention to other devices. Laptops are work and productivity devices that we use for specialized tasks. Tablets are entertainment devices and command the least of our attention. Like smartphones, we often “stack” tablets with other devices, like when you browse the Internet on your tablet to expand on something you just saw on TV.

Evolution of a Multi-Screen Culture

As early as 2012, Google described a “multi-screen world” in which “cross-platform consumer behavior” was driving everything from advertising to media. It divvied up the phenomenon into two main categories:

  • Sequential screening: Moving between devices.
  • Simultaneous screening: The use of multiple devices at the same time.

To this day, most simultaneous screening continues to consist of television plus another device. Nearly three-quarters of smartphone owners use their phones while watching TV. When it comes to sequential screening, search is the most common bridge between one device and another. Although individual “interactions” with our televisions last longer, our smartphones are the backbone of our digital worlds. We use them more times per day than any other device, and they are the most common jumping-off point for multiple-device usage.

2015: The Year of Second-Screen Ads?

The dominance of multi-screen usage is not lost on advertisers. Most of us own smartphones, and most smartphone users browse while watching TV. It has been predicted that 2015 will see the rise of second-screen ads. This technology uses mobile-based advertising synching and listening programs to detect an ad on a television. When it does, it then beams a follow-up ad to the same device that detected the original television ad.

Multi-tasking has reached new heights. Not only does TV no longer dominate our attention, it can barely keep our attention where it’s on right in front of us. The nearly perpetual use of multiple devices throughout the day, every day is permeating nearly every aspect of our digital lives. If the smartphone is the central hub, tablets, TVs and laptops are the extended spokes. No one knows what 2015 will hold for sure, but one thing is certain — one device is no longer enough.

How Safe Are You From Hackers?

are you safe from hackers

As technology becomes increasingly integrated with our daily lives, the question becomes ever more prevalent: how safe is our information? After a number high-profile celebrities recently became victim to a team of hackers, many internet users have begun to raise concerns about web security. Until global action is taken, however, it is up to us to protect our own data as best we can. To help keep your private information private, keep the following secure internet usage tips in mind.

Avoid Using the Same Password for All Accounts

69% of internet users will be hacked at some point in their lifetime. There are a few different methods of hacking, but one of the simplest and most common methods is the brute-force attack. In a brute-force attack, the hacker targets the victim’s passwords. To minimize your vulnerability to these forms of cyber attack, do not use the same password for multiple accounts. If you use a universal password and a hacker cracks it, you’ve just given them an all access pass to your identity.

Choose Your Password Carefully

It can take just ten minutes for an accomplished hacker to crack a standard 6-letter password. To make your passwords as hack-proof as possible, start out by combining two unlikely words, then add a capital letter and a punctuation mark. In doing so, you will make cracking your password a three year task instead of a ten minute one. As important as it is to create a password that is difficult for hackers to crack, avoid creating one that is overly challenging. If you have to reset your password frequently, store it on your computer, or write it down, then you also present a vulnerable front to hackers.

Be on the Alert for Scams

Some hackers access your computer and/or personal data through scams that disguise malicious content. Common e-scams you may see include the “FBI Moneypak,” which hijacks your computer by informing you that in order to unlock your browser you must first pay a pirating fine. Other scams you may come across will urge you to download new software (commonly spyware software, but Adobe Flash Player and Open Office phishing scams are also circulating). If your computer is hijacked, restart it it in safe mode, and then run an advanced anti-virus. Malwarebytes is a personal favorite of mine, but Hitman Pro also rates highly. If the attack has compromised your system to the extent that you cannot boot in safe mode, then load Hitman Pro through your USB.

Protect Your Sensitive Information

When you browse online, you leave a trail of information behind you that any hacker worth his salt can easily follow. To keep your sensitive data safe, do not post it online. Your credit card information should not be stored on your computer; a scan of your driver’s license should not be twiddling its thumbs in your email; and your home address and cell phone number should not be publicly displayed on your social media accounts. Minimize your vulnerability by avoiding storing sensitive information on your iCloud (and similar cloud storage services). Despite coming under fire recently after celebrity accounts were hacked for nude pictures, iCloud has not worked out the kinks in its security standards. To access your iCloud account, hackers need only know your security question responses, date of birth and email address.

The Content Marketer’s Guide to Getting Noticed When Everyone’s Trying to Get Noticed

content marketer guide getting noticed

With content popping up all over the web like viral graffiti, getting your content noticed has become more challenging than ever before. In fact, between the abbreviated attention span of the modern consumer and the excess of content spewed across the web every day, standing out in the crowd might seem like something of an impossible task. With the right formula, however, your content can finally move ahead of the pack and gain the attention it deserves. Tweak the playing field to your advantage today by checking out the following four content-crafting tips.

Create the Perfect Headline

No matter how great your content is, if your headline is dull or misleading, it doesn’t stand a chance. Your headline is the first thing that visitors see, so it has to be spiffy and intriguing enough to earn a more in-depth look. To create the perfect headline, ensure that your title accurately reflects your content, while simultaneously advertising it. Tell your viewers what your content can do for them. Will it teach them a skill? Help them to better themselves? Improve their sense of self? Can it do it all of this in as few as five paragraphs? If your content isn’t “educational,” then try appealing to reader emotion through your title. Shocking or emotional content is viral-fodder, so don’t be afraid to ham it up in your title.

Choose Your Content Format

Choosing the right format for your content can have a significant impact on traffic to your page. On average, 3000 to 10000 word articles get the most shares, while 0-1000 word articles get the least. When producing 3000-10000 word content, however, keep its readability in mind. Better to produce a short, snappy piece than to ramble on about nothing just to bring up your word count. To break up longer articles, consider adding images or short videos. Intriguing images will often drive traffic to content, even if the title or subject matter is somewhat lackluster. In longer articles, a clear, clean layout is also essential. Avoid long paragraphs, and break up your content with lists, bullet points, or links.

Cater to Your Audience

You can’t please everyone, so identify your niche and stick to it. Ask yourself who is viewing your content, and why. Pay attention to any feedback that your content generates, and keep track of what works for you and what doesn’t. If a particular post provokes a lot of positive traffic, then don’t be afraid to repost the same content at a later date to keep it current.

Stay Social Media Savvy

Instead of just sharing your content through social media, connect with your fans by interacting with their posts and comments and responding to their interests. Keep your Instagram, Facebook, Google + and Twitter accounts up to date, and link out consistently to your webpage, blog and other online platforms. If your social media accounts just aren’t generating the fan base that you want them to, then don’t be afraid to hire professional help. A social media manager can generate fans for you, while taking the stress of managing your social media accounts off your hands.

Is Your Marketing Strategy Taking Advantage of the Holidays?

holiday marketing strategy

The holiday season is the most lucrative time of year for retailers all around the world. To attract more holiday shoppers this year than ever before, take an extra few moments to make sure that your holiday marketing strategy is up to scratch. The following list outlines five effective holiday marketing strategies to help you ensure that your ROI this year is cause for celebration.

1) Create a Sales Timeline:

Holiday shoppers come in many shapes and forms, and it’s important to be prepared for all of them. While some shoppers start preparing for Christmas as early as Thanksgiving, others leave it until Christmas eve. To ensure that both the early birds and the procrastinators get the best of your Christmas sales, schedule fresh deals to debut once a week between Thanksgiving and Christmas eve.

2) Select Your Sales:

Sales are a crucial part of attracting holiday shoppers, but you don’t want them to start eating into your profits either. To choose the sales that will optimally benefit your ROI, identify which of your products are in the greatest demand, which have the best profit margins, and which are the most overstocked. By putting these products on sale, you can attract shoppers to your store without diminishing your holiday profits.

3) Cater to Return Shoppers:

During the holiday season, you’re likely to get a lot of first time visitors. To make sure that they make the transition from bargain hunter to repeat customer after the holidays, start offering return incentives. Try adding coupons to your sales receipts that kick in after the New Year, or offer special gift certificate deals. The more gift certificate sales you make, the more post-holiday customers you are guaranteed. For example, in November, Texas Roadhouse began offering a free holiday turkey with every $100 purchased in gift certificates, or a $5 bonus with every $30 purchased in e-gift cards.

4) Get Your Social Media in Gear

Your social media pages are an important part of your holiday advertising. Consumers will visit your Facebook, Twitter and Google + platforms to check out your upcoming sales and decide whether or not to stop by your store. To ensure that your social media pages display your store in the best light possible, keep your pages consistently up to date, posting fresh updates consistently throughout the day. To attract new followers to your pages, offer exclusive social media deals and giveaways.

5) Ready Your Website

Make sure that your website is in tip-top holiday shape by updating your graphics, images and videos to reflect the holiday season. Add a special holiday sales tab to make it easy for visitors to find your discounts and special offers, and promote holiday-themed merchandise. To accommodate mobile visitors to your site, make sure that your website is compatible with a full spectrum of devices. If you don’t have an app for your store yet, now is the time to create one. With almost half of US consumers now using mobile devices to shop, making your store as accessible as possible for mobile visitors is sure-fire way to boost your mobile sales.

Why Mobile Marketing is the Trend to Watch in 2015

mobile marketing trend 2015

In July 2014, an industry publication reported that “the biggest shift since the Internet began” had taken place. For the first time in history, mobile had overtaken PCs as the dominant method of connecting to the Internet. More people are now using their phones and tablets to get online than they are their computers.

The unprecedented rise of mobile is evident in every corner of the online world. Shopping, social media, music, movies, business and search are all experiencing an unprecedented tilt toward mobile dominance.

Mobile Rules the World

The statistics are staggering and undeniable. Sixty-one percent of Americans have smartphones — that’s 143 million of the devices. There are 70 million tablets in use. 74 percent use their phones to shop, 70 percent of mobile searches lead to immediate action and 85 percent prefer apps over websites. The sale of iPhones alone is outpacing the birth of human beings. More people own smartphones than they do toothbrushes.

Mobile is taking over the world, yet investment in mobile makes up just a fraction of 1 percent of the average marketing budget.

Three Likely Mobile Marketing Trends of 2015

No one has a crystal ball, but the smart money is on the businesses that break the trend and dump as much of their resources as possible into mobile marketing in 2015. Industry analysts predict that savvy marketers will try to harness the mobile tidal wave by focusing on three specific strategies.

First, look for personal media and location-based marketing to proliferate. This will be in response to the fact that more than 70 percent of smartphone users say their phone has more to do with their shopping decisions than their in-store experience. Look for geolocation-based beacons and social-media campaigns that remind buyers about items abandoned in shopping carts.

Second, expect marketers to get their social media strategies in line with their SEO strategies. This will be a shift from the past, where the two were regarded as separate entities.

Finally, expect more and more businesses to create their own libraries of content so that shoppers can access anything from reviews to product-related blogs all in one place from their mobile device.

Mobile-First Websites in 2015

The marketers who succeed in 2015 will do so by making sure their websites are optimized for mobile. People who perform local searches on mobile devices are more likely to take action than those who search on PCs. Half of those who do a search on mobile visit the store the researched within 24 hours.

Four out of five consumers use smartphones to shop. One out of four only shop with a mobile device. The statistics are indisputable — mobile is dominating. Yet marketing budgets are still not dominated by mobile strategies. The future belongs to the businesses that recognize the irrefutable and continuing trend — mobile is the biggest force in marketing. If your website is nonresponsive and difficult to navigate from a tablet or smartphone, 2015 is all but lost.

Social Self-Promotion 203: Instagram for Auteurs and Advertisers

instagram for social self promotion

With over 200 million active users – many of them teens and young adults – Instagram has rapidly become one of the hottest places to share the most visual parts of your advertising. That’s the key word, by the way – visual. It doesn’t matter what you say if you don’t have a great picture to show people, so you’ll need to follow some basics of artistic design if you want to succeed at advertising through Instagram.

The Pillars of Instagram

There are three cardinal rules to follow when you’re building up a campaign on Instagram.

The first rule is to understand hashtags and how they apply to Instagram. Various sources can provide lists of the top hashtags that people use, and you’ll need to study these – search for the tags that best match what you’re trying to do and you’ll be able to place your posts where people can actually see them. Be sure to limit your use of hashtags to ones that are appropriate for the image, and try to include unique hashtags that are focused only on your brand.

The second rule is to be instantly identifiable. You can’t just have a series of creative images – there needs to be a distinct brand identity that your followers can learn to recognize. Even popular images are easily forgettable – you’re not going to win people over with just one or two photos, so you have to approach this project in a way that focuses on reinforcing the memories and opinions you’re trying to create.

Finally, anything you showcase should be creative in nature. Photos are a fantastic medium for expressing your creative side, and you’ll need to play this for all it’s worth if you want people to share your images. Try to avoid anything that’s serious, depressing, or suggests that someone is foolish – all three are staples of television advertising, and there’s a reason so few TV ads generate real returns anymore.

Engaging Your Community

Once you’ve internalized these rules, you’re ready to begin the next step. You’ll have to devote some serious time and effort to building up a community before you can start advertising to them – a topic that Social Media Examiner took some time to talk about. The short of it, however, is that you’ll need to heavily engage yourself and actively look for followers on a regular basis if you want your campaigns to succeed.

To put this into perspective, it often takes eight interactions with a user before they decide to follow your campaign – a collection of Likes and Comments is one of the best ways of getting their attention, and the nature of social media is that people tend to follow the people who are paying attention to them. If you managed to accomplish this at a rate of one user per minute (and that’s being generous), then it could take you more than two months of work around the clock to build 100,00 followers on Instagram.

Fortunately, reality is somewhat kinder than theory – it’s hard work in the early weeks, but once your community reaches a certain point of engagement, users will be sharing your content enough that people will start to follow you on their own. The key to keep in mind is that making a real community on Instagram is a full-time effort, and you’ll need to do it while producing a lot of high-quality content. Unless you’re luckier than you have any right to be, it will take time to really build up your community on Instagram.

How To Jump-Start The Process

There are a few ways you can jump-start the process of building a community of followers on Instagram that are willing to support your work. To start with, make a big deal of your debut on Instagram and let your current fans know that you’re setting up an account. This can get you thousands of followers – or more – for only the slightest bit of effort on your start. It also gives you the opportunity to use one of the most-valued ways of creating content: getting users to do it for you.

Running campaigns where users submit images that match a theme can help increase your engagement while simultaneously providing you with plenty of outstanding images. Winning images can expect to be widely shared, while the people who are involved will be showing their entries to their friends – and voila, instant notice. Be sure to engage somehow with every user that submits content – especially good content, since these are the people whose shares and followers can benefit you the most.

Finally, try to have a solid backlog of images and offers that you can post up every 2-3 days. After all, you still have to work on the rest of your business – knowing that you have several weeks worth of content means you can afford to limit your time creating things for Instagram when other things need your attention, and return to it once business has settled down.

Cloud Computing: The Future You Never Saw Coming

cloud computing future

The idea of accessing data stored on servers around the world is not exactly new, but the way we are using this technology has become much more creative than we ever could have imagined in the past. After all, we don’t just use cloud technology to access information, we also use it to share, collaborate and communicate with others. The use of the cloud has become so prevalent that most people don’t even realize they are using it in order to perform daily tasks. Don’t believe me? Well, let’s take a look at a few different ways that cloud computing has changed our lives for the better.

Creating

Cloud technology has actually made it much easier to create various types of content. As a matter of fact, this is one of the more popular uses of the technology, and some of the most popular websites in the world use the cloud for these purposes. For instance, Youtube uses cloud computing to store videos from their users. If you have a Gmail account, you are accessing cloud servers whenever you read your email. Even if you don’t think you’re benefitting from cloud storage, chances are that the services you use are taking advantage of the technology.

Collaborating

When it comes to collaboration, services such as Google Docs make it easier than ever to collaborate with people from all over the world at any time. Because the program for this software is stored on a cloud server, it can be accessed and used just about anywhere in the world. This type of service is known as SAAS (Software as a Service) and it has proven to be very useful for average users and businesses alike.

Although many Americans don’t think they are using the cloud, one study revealed that 95% of those who said they were not using cloud technology were in fact using some form of cloud services. Chances are that even if you’re unaware of it, you’re probably using cloud technology in some way, shape or form today.

Working

Whether it be freelance work or new opportunities to work from home, cloud computing is making it easier than ever to work from a remote location without having to travel. Services such as oDesk provide a place for employers to meet, communicate, and provide or complete various tasks. Some call centers are now outsourcing their work to employees who will receive calls from home, and they keep track of this work by using software that is connected to the cloud. No matter where you look, both businesses and employees are now saving money and time by using cloud technology to complete work.

Sharing

While most of the cloud technology uses we have detailed above are in some way made possible simply by making it easier to share information, it is worth noting that the way we share information is quite interesting. It’s not as if we just upload a file to a cloud server and share it with others, we’re also making it easier to share files across a variety of different devices as well. In other words, when you use cloud storage to save and share information, you are making it accessible to any device that can access the cloud.

Whether you want to use your phone, tablet, video game console, computer, or another device to access your information, cloud computing can make it possible. An excellent example of this can be found in the Ultraviolet digital rights system, which uses the cloud to provide users with access to films and other forms of entertainment across various different platforms. Purchasing a movie is now easier than ever, and allows you more connectivity options than ever before.

The Cloud is Everywhere

Cloud computing is all around us and there seems to be no way of escaping it anymore. While many foresaw a day and age when we would be accessing cloud servers to store and access information, it would have been pretty difficult to foretell exactly how we would use this technology. It seems like a pretty simple and basic premise, but innovative minds have taken the concept of cloud technology and made it even more useful than we ever could have imagined.

What Makes the Mobile-Friendly Web so Marketable?

mobile friendly web

With nearly two-thirds of internet users accessing the web via mobile phones, creating mobile-friendly web pages and apps has become a crucial part of product marketing. While traditional access still accounts for a dominant proportion of e-commerce, mobile web users often visit product pages via a smartphone or tablet prior to completing purchases through a laptop or desktop computer. The upshot of it is that, in today’s world, if you’re not mobile-friendly, you’re not consumer-friendly.

Why Go Mobile?

Aside from creating an added line of accessibility to your business or product, taking your webpage mobile enables you to interact with your consumers on a level that is unachievable through more static devices. For example, many mobile apps now enable features such as coupon-scanning, expedited checkout, and special offer notifications, helping to draw customers in while keeping your product a dynamic part of their mobile world. Mobile accessibility is also of key advantage to stores with a high volume of local through-traffic. With 50% of local searches carried out on mobile devices, enabling mobile access to your webpage can help to ensure that travellers and tourists are able to locate your store and peruse your product selection.

Becoming Mobile-Friendly

If you’re on a limited budget, then making your existing webpage mobile-compatible is more a matter of simplifying your existing content than anything else. Mobile devices have the most difficulty with web pages that are content-heavy. On a small screen, an excess of graphics and information quickly becomes overwhelming, prompting mobile visitors to navigate instead to a more user-friendly site. Another common, and easily fixed, mobile visitor deterrent is screen compatibility. Many traditional websites are set up so that mobile viewers have to zoom in and scroll around to view content. You can rectify this problem in just a few minutes by setting a mobile friendly preferred width.

If you can afford to set up an exclusive page for mobile visitors, all the better. This can be done through an independent, simplified mobile web page, or an individual app for your business or product. By creating an independent platform for mobile visitors, you can draw traffic to your product app/page by offering exclusive discounts and coupons to mobile visitors. Via your mobile app, you can notify consumers immediately of new releases, sales and special offers. In designing your mobile page or app, stick to the simplicity rule of thumb. The more clean and concise your page, the more appealing it will be to mobile viewers.

The Future of the Mobile Commerce

Mobile commerce establishes a link between conventional shopping and e-commerce, and as the mobile platform evolves, so will the mobile shopping experience. With universal mobile wallets on the horizon, mobile commerce will soon establish an unparalleled foothold in the commerce world, enabling instant, secure checkout, from anywhere. As phone screens become both 3D-enabled and more high definition than ever before, shopping through mobile devices will rapidly overtake traditional e-commerce in popularity, practicality and accessibility. To keep your business astride of this changing mobile world, mobile web integration is crucial. Take the first steps today, and watch as your business becomes a part of the future.

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