So you’re planning a party, trade show event, showcase, or product launch. Before the big day, you’ll need to book a great venue, organize the guest list, and gather supplies! Plus, you need to get the word out. Truly, social media has changed the way society does event planning. Read on to find the tips you need to ensure your big moment goes off without a hitch!
Give People Enough Time to Mark Their Calendars
It’s vital you get the word out early. Shoot for two to three months. Blog posts, press releases and teasers are a great way to create buzz! Use multiple social-media platforms for the maximum effect! Be sure to “@mention” guests and industry influencers. Create anticipation via a sort of “virtual party” before the “real world” event.
Don’t Be Afraid to Advertise Via Paid Promotions
Google, Facebook, and other ad spaces can prove to be fantastic resources. Utilize keywords and invent event-themed hashtags. Create Twitter lists; this will allow you to organize disparate demographics! Instagram the invitation and even give-away gifts! Foster a sense of mystery and anticipation.
Create a Pinterest Moodboard
The theme, style, location, and small touches really tie an event together and allow you to perfect a welcoming and chic ambiance. Search Pinterest for party ideas, interesting typefaces, color schemes, and decorating tips. You can even make the board “secret” so it won’t ruin any sort of surprise.
Image is Everything
Swap your usual profile picture and cover photo for an event-specific image! Create an event on facebook, encourage friends to share the flyer and details, and retweet and regram excited fan content! Creating an “event community” will encourage your audience to attend! Everyone wants to be part of a fun crowd!
The Day Of the Event: Show Time!
Make sure you have all of your materials ready to go; print enough business cards, pamphlets, and other informational handouts. Set up a photo station for attendees to snap pictures and include a hashtag suggestion. Online, interact with every single person who tweets at your company and/or uses any of your event hashtags. Upload content–images, sound bites, interviews–all in real time. Also, don’t be afraid to stream any live interviews, performances, or lectures. This way, followers that had prior engagements will be inclined to attend the next event.
After the Fact – Rehash (and Hashtag)
Now that your event has come and gone (we’re sure it was a smashing success), it’s time to run PR! Instagram photos from the event. Thank specific guests (using their Twitter and Instagram handles) for coming. Publish fantastic pictures and plug any upcoming parties/mixers/or product unveilings. Make your next event the most happening place to be. Think inclusive, not snobby or trendy!
Social Media – Changing the Event Game
So what do you think? Will you use any or all of these tips when organizing your next event? What’s your social media strategy? Leave your comments and anecdotes below!