Luzy King is the founder and CEO of Say Hola Wealth, a passionate financial educator, keynote speaker, and writer dedicated to helping people from all walks of life take control of their financial future. Drawing on her household journey of paying off over $220,000 in student loans. Luzy teaches others how to break free from the cycle of debt, build wealth, and create the life they deserve.

As a first-generation Latina, she has a deep understanding of the emotional, cultural, and systemic barriers that can hinder people from achieving financial security. Luzy’s approach blends practical money strategies with mindset shifts, making personal finance accessible, relatable, and empowering for individuals and families who may have felt overlooked or intimidated by traditional financial spaces. Through her writing, speaking, and education, she inspires lasting change and helps others confidently step into financial freedom.