It’s easy to dismiss reality television personalities like Bethenny Frankel as temporary successes, until you check out their bottom line. Frankel, like many of her reality TV counterparts, has monetized her exposure with shows such as Real Housewives of New York City into enduring financial success. On top of her lucrative television career and numerous books bearing her name, she also established the popular Skinnygirl Cocktail Company, a business she later sold to Beam Global for a reported $100 million. Frankel has enjoyed the kind of success most entrepreneurs can only imagine.
However, like many entrepreneurs, Bethenny came from humble beginnings. She had a hardscrabble upbringing, and well into her late 30s, she struggled financially. Frankel noted that carrying over $20,000 in credit card debt and fretting about having enough money in the bank to cover outstanding checks were routine occurrences. How did she overcome all her personal financial obstacles and become such a successful entrepreneur? Let’s look at three of Bethenny Frankel’s personal traits that enabled her to go from heavy debt to success in her Skinnygirl empire.
1. Unmatched Work Ethic
You don’t get out of debt quickly and make a fortune by just standing still; it takes an incredible amount of work and discipline. Bethenny Frankel embodies the type of relentless work ethic that entrepreneurs need to get their businesses off the ground and thriving. Look at Frankel’s resume; see how hard she works. In the past decade, she has starred in or been a part of numerous reality television series and syndicated radio shows, became a social media powerhouse, launched multiple brands, written bestsellers, and closed multimillion-dollar business deals. She’s even immersed herself in disaster relief. Frankel has lived and worked at an incredible pace, and it has paid off for her.
The heavy debt and financial insecurity of Frankel’s past no doubt helped to shape her incredible work ethic. Bethenny was willing to take jobs on shows such as Housewives despite agents, friends, and other advisors telling her to pass them up; she appreciated the steady income and recognized that she could channel the financial stability these shows provided to accomplish other goals in her life. Her willingness to work hard doing jobs that other people would rather forego is part of the reason she has been such a successful entrepreneur.
2. Demand Excellence in Everything
When Bethenny decides to do something, she doesn’t believe in half-measures; anything she makes must be superior to the other choices people have out there. No matter what she does, she wants her efforts to stand out; when discussing her personal philosophy, Frankel once noted, “If I’m not going to give it my all, then I’m not doing it… If I make you a drink, I’m going to be sure it’s the best drink you’ve ever had.”
That dedication to excellence has definitely paid off. Frankel shrewdly kept the rights to her popular and well-regarded Skinnygirl brand; she has since channeled the brand’s popularity to spin off Skinnygirl into a growing list of other product lines, such as jeans. Bethenny’s dedication to excellence helps make her fans – and her customers – realize that anything she puts her name on will be high quality and worth their time.
3. Always Be Selling
Bethenny Frankel is always marketing. From the very beginning, she used her platform on Housewives and other shows, and her popular social media presence to ensure her brand was highly visible at all times. As a result, she became inextricably linked to Skinnygirl, in a good way. Thanks to Frankel’s ensuring her entrepreneurial efforts had maximum visibility, Skinnygirl isn’t just a low-calorie cocktail or healthy lunchmeat, it’s a lifestyle now.
Bethany’s ubiquitous presence on reality television and social media also makes perfect marketing sense. Most of her Skinnygirl products are targeted toward a market segment comprised of her shows’ demographics. Frankel’s presence on TV shows and other media outlets doubled as riveting commercials for her numerous product lines. As one marketing professional noted, “You add up the convergence of unscripted TV, better-for-you food and drink options, elevated basics, and targeting of the female consumer, and Bethenny is on the surfboard just riding the tsunami of all of those trends.”
While Bethenny Frankel may have followed an unconventional path to get out of debt and achieve success, her experiences can definitely serve as an inspiration for all entrepreneurs. Frankel worked incredibly hard, demanded excellence in everything she did, and turned her time on reality television into a nonstop marketing campaign. As a result, she’s a powerhouse behind a lucrative brand that keeps expanding into more and more product lines, earning Frankel millions and ensuring her continued success. So, pay a little more attention to Bethenny Frankel the next time you have an opportunity; you may find the inspiration you need to achieve success on a unique career path of your own.